Erdinger Alkoholfrei to host 'PowerZone' at Sure Run to the Beat

Recovery drink Erdinger Alkoholfrei will activate its partnership of Sure Run to the Beat with a party-style PowerZone.

Erdinger Alkoholfrei has been announced as a partner of Sure Run to the Beat
Erdinger Alkoholfrei has been announced as a partner of Sure Run to the Beat

The German drink, which contains less that 0.5% alcohol, will host the experience at the 8.5km mark of the course.

The activation promises a party atmosphere, with a set from DJ Lemongrass and a performance from German cheerleading team Lunatics. Sports commentator Mike Hamel will also be at the PowerZone, getting runners pumped up for the final stretch of the course.

The brand will also provide runners with a drink as they cross the finish line and enter the Festival Finish zone.

The Erdinger Alkoholfrei PowerZone is one of four new high intensity music areas added to the Sure Run to the Beat course for 2015. These will feature a mix of sounds and visual experiences to keep runners energised.

James Robinson, managing director of event organiser IMG Challenger World, said: "We work with Erdinger Alkoholfrei across a number of other events and they are renowned for getting the party started and keeping participants motivated, therefore an ideal partner for Sure Run to the Beat in 2015.

"We’re really looking forward to seeing their PowerZone in action, providing that much needed boost to the runners at the 8.5k mark, getting them ready for what we’ve got in store for the Festival Finish."

Sure Run to the Beat is taking place at London's Wembley Park on 13 September.

More: Sure Run to the Beat partners with Deezer

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