Brand and identity consultancy Enterprise IG has appointed former Caribiner International Communications chief executive Brian Shepherd to head a new global brand experience division.
Enterprise IG advises clients around the world on the creation and management of brands. Shepherd will now be looking to provide clients with services to support the management of brand experience campaigns.
'Many clients are looking for the delivery of campaigns across a wider media. Our intention is to grow this division to the kind of scale Shepherd was previously responsible for at Caribiner,' Enterprise IG chief executive Dave Allen said.