The two tonne sculpture took four weeks to create, and it is made out of more than 83,000 recycled batteries. It is 12 metres long and four metres high, and is battery operated to open and close at the same time as Tower Bridge.
Members of the Energizer UK team, including Cirkle PR began work on the build in the early hours of the morning, to unveil the monument to passers-by come sunrise.
The multi-coloured creation, which features Energizer branding on both ends, is located directly opposite Tower Bridge, at Potters Field Park.
Energizer is giving away free batteries to people who tweet a selfie of themselves with the replica.
The stunt marks the launch of Energizer EcoAdvanced, which is said to be the world’s first AA battery made with four per cent recycled batteries.
The brand partnered with gadget expert Pollyanna Woodward for the stunt. She said: "With UK households buying 392 million batteries per year, it’s about time that there was a more sustainable battery option for us to buy without compromising performance.
"As a tech geek I am truly in awe of what Energizer has achieved. It has re-imagined Tower Bridge into a battery-powered sculpture, turning waste into wonderful – just like the Energizer EcoAdvanced battery does, by turning part of old batteries into brand new ones."
The hashtags #wastetowonder and #ecoadvanced are being used to promote the stunt, highlighting the brand’s commitment to the environment. By 2025, Energizer hopes to increase the amount of recycled battery materialin its EcoAdvanced product to 40%.
The bridge will be dismantled at 4pm, at which point the batteries will be sent off to be recycled.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.