EMS targets the regions for British Heart Foundation campaign

The British Heart Foundation has brought in Event Marketing Solutions (EMS) for a second supermarket brief - a year after it used the agency for a similar field marketing campaign.

EMS targets the regions for British Heart Foundation campaign
EMS targets the regions for British Heart Foundation campaign

The new initiative will see eight ‘Beat Squad' teams delivering in-store activity at UK supermarkets in regions of the country most at risk of heart problems.

The in-store activity will target five regions of the UK: the North East, the North West, South Wales, Scotland and the Midlands, all of which have a higher than average incidence of heart disease.

Last year's campaign from EMS for the charity engaged with 72,529 people in its three week run.

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