EMS to manage 43-week British Heart Foundation campaign

Event Marketing Solutions (EMS) is to manage the biggest face-to-face awareness-raising campaign ever undertaken by the British Heart Foundation (BHF).

The 43-week BHF Heart Health Roadshow will target three at-risk regions of the UK – which have a higher than average incidence of heart disease – via a branded, 10.5-metre mobile exhibition vehicle, complete with consultation booths and a waiting area.

Kicking off in Beckton, east London, on 5 May, the tour will provide free heart health lifestyle checks, conducted by trained BHF heart health advisers.

Visitors will register for an appointment using touchscreens that will capture basic information on their current lifestyle.

Those identified as being at a high risk will be directed for a more in-depth check-up at their local GP.

The tour will stay in the region until 1 August, before moving on to spend time in a new area.

It aims to deliver one-to-one health assessments to more than 30,000 people over the year, and reach a total of 600,000 people through the distribution of literature, information and advice.

"This is another example of how targeted mobile campaigns are helping to deliver the growing social marketing agenda to clients in the public and third sectors," said EMS managing director Keith Austin.

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