EMS launches Ciena's EMEA Innovation Lab at Mobile World Congress

Telecommunications equipment provider Ciena has contracted Event Marketing Solutions (EMS) to create its EMEA Innovation Lab which launched at Mobile World Congress (MWC) in Barcelona.

Ciena's EMEA Innovation Lab by EMS
Ciena's EMEA Innovation Lab by EMS
MWC is currently taking place from 14 – 17 February at Fira Montjuic, and the 13.6m mobile EMEA Innovation Lab offers visitors a chance to try out Ciena’s latest technologies in next-generation voice, video and data services.

"We knew that Ciena’s client needs for each event would be different, and so the key with this project was to create a highly flexible show space that could be reconfigured to fit their requirements - allowing them to create an engagement which in turn would be a much more personalised customer experience," said EMS client services director Justin Isles.

After leaving Mobile World Congress, the EMEA Innovation Lab will visit 25 venues in ten European countries including Russia, France and Italy.

It features a reception area, a specially designed fully air-conditioned server rack to demonstrate and store the high-tech equipment safely, presentation zones with LED screens, interactive workstation area and a private meeting room.

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