Emoji to launch 'Back to School' initiative

Emoji and Selfridges have teamed up to stage an in-store 'Back to School' initiative, featuring a customised stationery and an accessory station.

Emoji to launch 'Back to School' initiative
Emoji to launch 'Back to School' initiative

Emoji will set up the activation in the Selfridges' Oxford Street store, and guests can use the custom stationery and accessory station to personalise products including lunchboxes, rucksacks and notebooks.

The brand has worked with experiential printing agency YR Live to stage the activation, which runs from 15 August until mid-September. 

Shoppers are able to swipe through a gallery of Emoji backgrounds, and select the design they'd like to see on their personalised product. The gallery will feature exclusive artwork from Emoji, never seen before by the public.

The stunt is designed to promote Sony Pictures' 'The Emoji Movie', which was released on 4 August.

More: Sony Pictures staged an emoji-themed stunt to promote the release of 'The Emoji Movie', setting the first Guinness World Record for the largest number of people dressed as emoji faces around the world.

Wall's launched a 'pay by emoji' ice cream van in south London last month, promoting the brand's new snackable range. 

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