Emap builds portfolio with French takeover

Media and publishing group Emap has bought French exhibition company Agor for £21.2m.

The Gallic outfit will be renamed Emap Agor and become part of Emap's business-to-business arm Emap Communications, which in-cludes exhibition organiser Emap Fashion.

Emap has gained two exhibitions as part of the deal - gift show Distrirama and clearance goods event Stockorama. The events run alongside each other three times a year at Le Bourget near Paris.

Emap already runs clearance event Stock Lots in Cologne, and is launching a German version of the show next month at Messe Berlin. It also organises the Spring and Autumn Fair gifts events at the NEC.

Emap Communications chief executive Derek Carter said: "The acquisition fits our strategy of building volume gifts and clearance goods shows across Europe. This is a great way to extend our reach into this market."

Emap Agor will be run at first by Aat van Eeden, managing director of Emap's Dutch arm, Emap Communications BV. A French team will be appointed later and will then report to Emap Communications.

Carter added that Emap Communications was performing well despite the loss of the Level 2, Menswear London and 40 degrees shows last year (Event, October).

Plans for the launch of standalone niche event Face Up have also been shelved.

Carter said: "The division is in good shape and we've had a surprisingly good year. Our shows tend to be in strong markets, and Spring Fair continues to sell out."


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