Elastic brought in for Malibu brief

Experiential agency Elastic has created a touring fashion and beauty boutique as part of tropical rum brand Malibu's summer campaign.

Elastic brought in for Malibu brief
Elastic brought in for Malibu brief
The Malibutique will provide ‘the ultimate dressing room’ for visitors to get ready for a summer night out while listening to a pre-party soundtrack and sampling the new range of Malibu summer cocktails.

Fashion and beauty brands including Nails Inc., Fake Bake, GHD and Lipsy have joined up with the ‘seriously easy going’ tipple to offer manicures, summer style tips, hair styling and spray tans.

Kicking off from 27 – 30 May 2011 at Westfield London, the Malibutique will also visit St Ann’s Square Manchester and the Bullring Birmingham during the summer months. 

The campaign includes a large-scale TV campaign, limited edition bottle, partnership with Heat and Grazia magazines and a Facebook push.

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