EE and Wembley Stadium announce six-year partnership

Telecommunications brand EE has formed a new six-year partnership with Wembley Stadium in a bid to make the venue one of the most technologically-advanced stadiums in the world.

Olaf Swantee and Melvin Benn announce new partnership
Olaf Swantee and Melvin Benn announce new partnership

As part of the multi-million pound deal between Wembley National Stadium and EE, which was facilitated by agency Cake on behalf of EE, the name of the 90,000-capacity venue will not change. The partnership will commence with immediate effect.

EE and Wembley Stadium have planned a technology road map to ensure a number of technological advancements are delivered during the next six years. This will include mobile ticketing solutions, enhanced mobile network access and improved wi-fi.

EE customers will also benefit from exclusive ticketing and marketing initiatives from late March.

A free app, designed exclusively for Wembley visitors by Future Platforms, has been launched today (26 February), which will feature a feed of event content as well as stadium and travel information.

The collaboration is being represented in a new logo, which will be referenced across the two brands as ‘Wembley Stadium connected by EE’.

Melvin Benn, Wembley chairman, said: "We have been looking for the right partner to help us make sure that Wembley maintains its reputation for being one of the best sport and entertainment venues on the planet.

"As stadia around the world become increasingly more technologically advanced, EE is the perfect partner to assist us in fulfilling that goal, giving event owners and their fans the best possible and unforgettable shared experiences."

Olaf Swantee, chief executive at EE, added: "We are extremely proud to announce our partnership with Wembley Stadium. At EE, we are always looking for new ways to enhance digital lives across the UK and this ground-breaking deal allows us to extend the same vision and passion to the country's national stadium."

Swantee said EE will be announcing a programme of upgrades and innovations to Wembley’s existing infrastructure in the coming months. 

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