The session will look at why events and experiential marketing should be top of the marketing mix for 2015.
Phillips, who positioned tenth in the 2013 edition of the Event 100 Club - Event’s annual poll of the industry's foremost individuals - was in charge of organising the telecommunication brand’s experiential launch of EE Live for 16,000 employees and their partners. The event went on to win an IVCA Livecom award.
Ahmed has garnered a wealth of industry experience, working previously for The Economist Group, The Law Society and The Spectator. During her time at Shortlist Media, which publishes free weekly magazines Stylist and Shortlist, she has worked on a growing event portfolio including experiential commercial projects with brands such as Volvo and Ford.
Yasmin Arrigo, editor-in-chief at Event and C&IT, said: "We are thrilled to have such dynamic brands on board for our inaugural Event 360. Both are actively championing the use of experiential marketing to showcase their brands and deliver a clear return on investment."
Event 360, an event launched by Event magazine and sister publication C&IT last week, will take place at Tobacco Dock on Thursday 5 June. It will consist of an eclectic brand and agency speaker line-up forming part of a number of panel debates looking at the industry’s biggest topics, including social media and ways to engage with Millennials.
You can find out more information about Event 360 and register to take part by clicking here.
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