Editor's letter

For six years the creative events industry has been thriving. Its importance has grown so significantly that many global brands and blue-chip companies are using the ingenuity of events in preference to traditional advertising and marketing.

Mobile phone giant Nokia, for example, hosted a launch party for its online music store and new products at Ministry of Sound (page 22). Also harnessing the power of the industry is agency Impulse Events, which not only created a Hawaiian-themed party for PriceWaterhouseCoopers, but also got its guests to help break a world hula-dancing record (page 54).

Talking of creative agencies, GSP celebrated its 10th birthday by taking key suppliers and clients to Valencia, while Evolve Events marked seven years with a party at Kent House, proving that longevity can be achieved through evolving ideas and concepts.

As we move into autumn the number of parties is set to increase, and for those of you starting to panic because you haven't booked your festive events, we have compiled a selection of packages that are available at venues ranging from the Cookbook Cafe and Kempton Park to the CC Club (page 43). However, no Christmas party is complete without entertainment, and one of the newest acts is Dance Attack. We look at how Sternberg Clarke went about producing the act (page 31). Finally, the right drinks always set a party in motion, so we have profiled five bar service companies that offer everything from bar staff to tailored signature cocktails (page 49).

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