Editor's letter

Heard the one about Leicester Square being transformed into a jousting arena for the film premiere of King Arthur, complete with knights on horseback and a fair maiden watching from the royal box? Or how about an explosion of the colour pink, which was planned for the West End to welcome Thunderbirds to the big screen? It is too often the case that creative ideas that are planned around film premieres never materialise because minds are changed and budgets are cut at the last minute.

Agencies and suppliers who dedicate time and resources to such contracts do so in the knowledge that the rug could be pulled from under their feet right up until the point when the first celebrity steps foot on to the red carpet. Working under these conditions is more likely to stifle creativity than encourage it.

Staging events within budgetary constraints is commonplace for most planners but innovation doesn't have to cost the same as for a Hollywood blockbuster.

Ford's party to celebrate its tie-up with the Thunderbirds movie saw simple but creative use of themed cocktails and pink floral displays in a Lady Penelope environment (page 57).

Many of the ideas in this issue can be realised on a range of budgets.

Find out how to achieve quality through the use of lighting and drapes (page 44) or how to recreate that spirit of kitsch in the best possible taste (page 30). Innovation can be inexpensive.

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