Hands up all those modular stand companies who have received a writ
from a company claiming to have invented the Penguin modular system.
According to the industry grapevine, the originator has been monitoring
companies around the world he feels are in breach of his design
copyright. Now that they have financially matured, he has hit them with
This tale may be just gossip, but it does raise the all-important issue
of best practice within our industry. It is a theme that runs deep
through our September issue and one that causes great debate.
The first set of findings from our salary survey (Live issue, p21)
revealed that, among other things, there is a dearth of in-house
training in exhibition and event companies. Our columnist (Colin
Hatfield, p7)questions the industry's ability to get to grips with the
words measurement, evaluation and results. And a look at exhibition
stands (Graphics, p47) reveals that there are still too many exhibitors
that damage the effectiveness of their overall exhibiting strategy by
falling short on stand graphics.
Monitoring best practice is an area that the new director of the British
Exhibition Contractors Association has prioritised in her new role. It
is also an area that will be heavily covered in the first Association of
Exhibition Organisers (AEO) Industry Forum, which takes place on 6
September. Marketing Event will be monitoring both stances taken by the
two bodies over the coming months.
Meanwhile, I look forward to welcoming everyone to the Marketing Event
Awards on 28 September at The Royal Lancaster Hotel. Get those tables
booked for what promises to be an excellent evening.
Finally, Marketing Event is now on-line so click on
www.eventmagazine.co.uk for all the latest information . There is even
an opportunity to respond direct from the web site.