Editorial

Hands up all those modular stand companies who have received a writ

from a company claiming to have invented the Penguin modular system.

According to the industry grapevine, the originator has been monitoring

companies around the world he feels are in breach of his design

copyright. Now that they have financially matured, he has hit them with

law suits.



This tale may be just gossip, but it does raise the all-important issue

of best practice within our industry. It is a theme that runs deep

through our September issue and one that causes great debate.



The first set of findings from our salary survey (Live issue, p21)

revealed that, among other things, there is a dearth of in-house

training in exhibition and event companies. Our columnist (Colin

Hatfield, p7)questions the industry's ability to get to grips with the

words measurement, evaluation and results. And a look at exhibition

stands (Graphics, p47) reveals that there are still too many exhibitors

that damage the effectiveness of their overall exhibiting strategy by

falling short on stand graphics.



Monitoring best practice is an area that the new director of the British

Exhibition Contractors Association has prioritised in her new role. It

is also an area that will be heavily covered in the first Association of

Exhibition Organisers (AEO) Industry Forum, which takes place on 6

September. Marketing Event will be monitoring both stances taken by the

two bodies over the coming months.



Meanwhile, I look forward to welcoming everyone to the Marketing Event

Awards on 28 September at The Royal Lancaster Hotel. Get those tables

booked for what promises to be an excellent evening.



Finally, Marketing Event is now on-line so click on

www.eventmagazine.co.uk for all the latest information . There is even

an opportunity to respond direct from the web site.




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