My first issue at the helm of Marketing Event has produced a mixed
bag of emotions.
I was bemused at being asked to sit on a judging panel, for a planned
AEO initiative to find the most eligible bachelor in the exhibitions
industry. And I've experienced hostility from friends and colleagues
when I told them that my new position didn't entitle me to bypass the
jammed ticket hotline for Madonna's forthcoming concerts at Earls
I have, however, been left with one sweet taste of satisfaction. While
national newspaper editors were still trying to catch up on which car
manufacturers had announced their intention not to exhibit at the old
London Motor Show, we were drooling over the designs for the new
It may turn out to be the last throw of the dice for the London Motor
Show, but those responsible for exhibitions at all car manufacturers
should put their brand egos to one side and sign up to a visionary
showcase which will benefit the visitor experience and in turn, increase
car sales across the board.
Regular readers may remember the Marketing Event Guide to Graphics from
May 2000. It's taken a year but the second in the series of Marketing
Event Guides has arrived. From banner displays to seamless systems, the
Marketing Event Guide to Modular Stands will give you all the advice you
need to exhibit with modular.
Should you need further evidence that face-to-face marketing is the most
effective way of getting a message across, look no further than Marconi
and the Ministry of Agriculture. Both have had difficult times recently
but have made excellent use of the exhibition environment and refused to
hide behind faceless marketing methods. Whether either will feature in
the Marketing Event Awards short-list remains to be seen but the
deadline for entries is fast approaching. So, for a chance to join us at
the London Hilton on 21 September get your entries in soon.