There has been a spate of mergers and joint ventures with US-based agencies. First up is a merger between Grass Roots and McGettigan, news of which was just breaking as Marketing Event went to press. The merger will create one of the largest event management companies in the UK. Next up is a joint venture between TBA and Harvey Goldsmith, designed to create an entertainment-oriented agency.The third is the UK launch of First Contact by the Imark Group creating a well-staffed below-the-line agency.
This spate of tie-ups will create opportunities for corporate end users and exhibition organisers to source more competitively for business in this highly competitive market.
In this month's salary survey (see page 19) we provide a comparison between the different job functions and highlighting trends in the business. Interestingly, women are thriving in all areas of management.
Their career progression is of paramount importance to their working lives and every rung of the ladder brings them closer to the dominant seniority enjoyed by men.
According to the salary results of the survey, only 25% of respondents expressed satisfaction with pay and only 38% reported a rise of between 2% and 4% in the past 12 months. The industry has changed over the past few years with more agencies offering production and event management as a complete service. This sector has the highest number of freelancers and contract staff, brought in on a project basis, charging high daily rates for a specific skill set.
And the Meat and Livestock Commission was out in force at the SIAL food fair in Paris this month (see page 24). The MLC hired Coleman Moore to build a two-tier 320 sq m stand which was to help the MLC illustrate the whole of the process from farm to fork. The idea behind the presence was very complex and was not a conventional marketing exercise.