FROM THE EDITOR: Meeting the challenge of a brave new hospitality world

The sale of Elegant Days to Sellers Hospitality could have a greater impact than just two key players coming together to create a tour de force in the hospitality arena.

Elegant Days has always referred to itself as an event management company but is recognised more for organising Christmas parties. It has now become part of Evenser Group, the UK's largest supplier outfit. At the disposal of Elegant Days managing director Eddie Hoare is audiovisual services courtesy of Blitz, Cinevideo and Charter Broadcast; graphics, furniture and environment building services from Melville; and everything from grandstand seating to corporate boxes from Arena Event Services.

Hoare will be delighted that the sale has opened the door to packages at Silverstone, Aintree and Edgbaston. But how else will it benefit his business?

Evenser has always focused on its role as a supplier but this acquisition could pave the way for Hoare to expand into live event production. Evenser has already said Elegant Days will eventually merge with Sellers to form a single division.

Event production agencies will be watching this merger with interest. If Evenser does decide to adopt a more creative role with corporate events then Hoare will have enough resources at his fingertips to turn a production-oriented division into a leading player in the staging of anything from product launches to large-scale theatrical-based ceremonies.

The hospitality sector is changing. Restaurateurs and nightclub owners have become the new corporate venue managers (pages 6 and 7) and there are so many innovations that party planners have their own dedicated show with RSVP (page 35).

Next month, to reflect these changes, Event will launch a bi-monthly section focusing on corporate hospitality and party management. Event Solutions will detail the latest innovations, offer advice from key sector players and present ideas, venues and suppliers that could turn your corporate party into the hottest event of the year.

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