ECO has stake in launch pair

Earls Court and Olympia Group (ECO) has taken a stake in two shows to be launched at the same time next year.

Earls Court and Olympia Group (ECO) has taken a stake in two shows to be launched at the same time next year. NexTech 2002, an Information Technology event launched by Penton Media and security show SX 2002 from Dmg World Media, will take place from 9-11 April at Earls Court. The deal allows both organisers to focus on marketing, while ECO concentrates on the launch. “We are creating long-term value by focusing on the critical issues that relate to launch shows,” ECO commercial director Nigel Nathan said. “We are looking forward to breaking new ground in the venue/ organiser relationship.” Penton Media managing director Andy Center said the industry must get past adversarial venue/organiser relationships if it is ever to equal the major European events. “The issue is not arguing about the size of the slices, but how to grow the cake,” he said.

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