Easyjet and Unicef launch VR experience to fight polio

A three-dimensional virtual reality (VR) activation from Unicef to highlight the plight of polio was shown to passengers on board an Easyjet flight from London to Portugal.

Unicef and easyjet launch VR experience to fight polio
Unicef and easyjet launch VR experience to fight polio

The futuristic inflight entertainment, created by the world’s children’s organisation, was launched exclusively to Easyjet passengers on on Monday (24 October) to mark World Polio Day.

Unicef's ambition is for polio to be completely eradicated by 2019.

To mark this ambition, passengers on another Luton to Faro flight watched the 360-degree film of the story of Job, the last child in Kenya to have been infected by the polio virus. The move was part of the Unicef and Easyjet Change for Good partnership to help end polio.

The virtual reality film is narrated by Unicef UK Ambassador Ewan McGregor.

Earlier this month, Easyjet created an immersive travel experience for Londoners to inspire them to travel.

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