Manchester based sports and marketing agency Ear To The Ground (ETTG) has hired Renshaw to lead the agency's new business and marketing function.
In her five years at HSE Cake, Renshaw was responsible for the strategic development and implementation of the agency’s external marketing and new business approach. She played a pivotal part in securing notable new business wins for the agency and managing the brand’s marketing integration following the merger with global sponsorship agency, Havas Sport and Entertainment.
Ear To The Ground CEO, Steve Smith, said: "It's an incredibly exciting time at the agency as we fine tune and upgrade our fan-focused offer. Kat arrives with global network experience and knows how to communicate to the world's biggest brands. We've just won some great projects with the LTA, Adidas and Manchester United partner, Saudi Telecomms. I want to make sure we keep that trend going."
Renshaw added: "I knew my decision to move was the right choice when I landed the opportunity to join such a thriving and forward-thinking agency, working with some of the world’s biggest sports brands and rights holders. I’ve known about Ear To The Ground and its unrivalled heritage in music and entertainment for a long time."
Earlier this month, it was announced that former managing partner and head of experiential at Havas SE Cake, Andrew Casher, was now leading experiential agency Hyperactive and has received investment from Fold7.
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