EA Games gifts £10,000 in Battlefield Hardline experience

EA Games has given away a £10,000 cash prize to the winners of Battlefield Hardline: Live, an experiential event based on the gaming brand's latest video game.


Theatre company Differencengine worked with EA Games to devise a one-hour theatrical experience inspired by the new product’s game modes – Heist, Blood Money and Rescue, as well as multiplayer maps Growhouse, The Block and Derailed. Crews headed to venues Theatre Delicatessen and House of Detention in central London from across the UK in a bid to win the £10,000 "bounty".

Running across eight days, Battlefield Hardline: Live tasked participants to enter a secure complex, rescue a VIP, break into a vault protected by multiple codes and steal as much loot as possible. They were given an allocated timeslot and were also challenged to avoid patrolling guards and CCTV cameras at all times.

Matt Kerr from Preston was named the winner of the challenge last Friday (10 April), along with his crew, The Usual Suspects.

Dan Sheridan, UK social and community marketing manager, said: "You could tell Matt's crew The Usual Suspects meant business as soon as they arrived. Matt had assembled a great crew and they communicated really well once inside the experience."

Kerr added: "We’re all massive Battlefield fans so this was right up our street. We planned as much as we could and all had set roles for the mission.

"When we came in with a great score on the first night we didn't think too much of it as we knew there were a lot of crews to come through and compete against. It’s been a tense week watching the leader board, I can’t believe we held on."

More: EA Games activates at NFL Super Bash

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