Imark Communications Europe has been sold to Dutch publisher VNU
Business Media Europe, in a deal worth £11.7m.
Imark is the fourth largest exhibition organiser in the IT sector. The
acquisition includes shows such as Softworld, Projectworld and Comms
Dealer Expo. It also includes Imark's event management division First
Contact, which is responsible for organising this month's industry forum
for the Association of Exhibition Organisers.
"The acquisition couldn't be a better match," Imark managing director
David Pegler said. "Both parties have market-leading media opportunities
and the new relationships will help us achieve greater scale and more
powerful offerings - all of which means we'll be better placed to serve
exhibitors and visitors better."
Imark Europe will continue to be based in Sunbury. VNU has no plans to
rebrand the company.
"Imark's UK events have had a long-standing relationship with several of
VNU's business-to-business publications," VNU chief executive and
chairman, Ruud Bakker said. "We consider this to be an important
strategic acquisition in our portfolio."
The European branch of Imark, which was founded in 1998, employs 40
people. Last year it generated revenues of about £8m.