Condom manufacturer Durex has stepped up its summer presence in
Ibiza with a series of dance parties.
The Beach Ball Events took place on the beach of Cafe Mambo and
attracted about 3,000 people each night. They were staged with London
nightclub Freedom every Wednesday evening throughout August.
In past years Durex has always had a sampling presence on the Balearic
island. This year the Freedom with Durex Beach Ball team handed out free
Durex condoms and toured the island's hotspots in custom-made Freedom
with Durex beach buggies.
"This is another fantastic project spreading the safer sex message to
young people on holiday where it's easy to feel relaxed and inhibitions
can be forgotten," Durex UK marketing manager Sarah Rose said.
Back in the UK, the Durex-sponsored MTV Dancefloor Chart tour starts in
Bristol on 28 September. The tour runs until May.