Durex in Ibiza for safer sex drive

Condom manufacturer Durex has stepped up its summer presence in

Ibiza with a series of dance parties.

The Beach Ball Events took place on the beach of Cafe Mambo and

attracted about 3,000 people each night. They were staged with London

nightclub Freedom every Wednesday evening throughout August.

In past years Durex has always had a sampling presence on the Balearic

island. This year the Freedom with Durex Beach Ball team handed out free

Durex condoms and toured the island's hotspots in custom-made Freedom

with Durex beach buggies.

"This is another fantastic project spreading the safer sex message to

young people on holiday where it's easy to feel relaxed and inhibitions

can be forgotten," Durex UK marketing manager Sarah Rose said.

Back in the UK, the Durex-sponsored MTV Dancefloor Chart tour starts in

Bristol on 28 September. The tour runs until May.

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