Running on 30 November and 1 December, the DS Urban Store invites guests to immerse themselves in the world of DS Automobiles. Visitors can discover the brand's flagship models, as well as explore personalisation options throughout the DS range through a virtual reality (VR) experience - DS Virtual Vision.
Guests will also be able to discover the DS Boutique range, which features a collection of the brand's lifestyle products inspred by its heritage and values.
A team of DS Advisors will welcome guests to the store to guide and assist them through the immersive experience.
Earlier this month, Jaguar staged a VR experience to launch its new electric model. In October, Rolls Royce unveiled the first ever Rolls Royce boutique.
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