DRP unveils rebrand to tie in with agency anniversary

Agency DRP has undergone a rebrand, dropping 'group' from its name and creating a new website produced by its digital division.

DRP: agency rebrand as company approaches 35th anniversary
DRP: agency rebrand as company approaches 35th anniversary

The company decided to refresh its brand as it approaches its 35th anniversary in 2015. The last time the business rebranded was almost 10 years ago at its 25th Anniversary.

Dale Parmenter, CEO of DRP said: "It’s a very exciting time for the business and launching the new DRP brand provides a great opportunity for us to remind everyone about our core values and culture and how we’re growing and expanding as a business. We’ve already seen our team grow and the offering we now deliver is very different to 1980 when we first started. This is a chance for us to present ourselves as a brand that is constantly making sure we reflect the way in which we work and how we want to be perceived."

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