Drive focus at Hyundai event

Car manufacturer Hyundai Car (UK) launched its Elantra and Santa Fe vehicles to an audience of 400 UK dealers and staff last month, with two days of hands-on driving events created and managed by Line Up Communications.

Car manufacturer Hyundai Car (UK) launched its Elantra and Santa Fe vehicles to an audience of 400 UK dealers and staff last month, with two days of hands-on driving events created and managed by Line Up Communications.

The event at Donington Park was designed around the theme Quality Driven.

Animated multimedia invitations were e-mailed to guests, outlining their day of briefings, workshops and ride-and-drive opportunities.

'This event was about letting people get under the skin of the new cars,' said Line Up Communications head of events Phil Watton.




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