Dr. Oetker plans giant 'bunny bum' installations for Easter

Dr. Oetker Baking has revealed its Easter-time campaign plans, which include the reveal of giant chocolate 'bunny bums' in Manchester and London.

Giants versions of Dr. Oetker's 'bunny bum' design appear in Manchester and London
Giants versions of Dr. Oetker's 'bunny bum' design appear in Manchester and London

The brand has teamed up with specialist cake maker Juliet Sear to create the installations. The Bunny Bum is a baking design that aims to celebrate the Easter rabbit, and giant versions of the cupcake will be displayed in London’s Potters Field Park on 16 March, along with Piccadilly Gardens in Manchester on 18 March.

Samples of Bunny Bum cakes, recipe leaflets and money off vouchers will be distributed at each location.

The activity forms part of Dr. Oetker’s home baking initiative across half term, Mother’s Day and Easter. Bake a Better Day will encourage children to cook up treats for their mums, via a national press and coupon campaign.

The brand has also partnered with Great British Bake Off contestant Ian Cumming, who has created a playful children’s recipe book illustrated by Matt Nguyen. Dr. Oetker be working with influential 'daddy bloggers', such as Diary of the Dad and Dadda Cool, to bring the recipes to life.

Jan McKee, head of marketing at Dr. Oetker UK, said: "Seasonal events are worth £65m to the home baking category and make up 40% of the category’s sale]. Bake a Better Day will help to drive events and occasions in home baking and we hope to inspire more consumers and families to get baking with Dr. Oetker."

More: The Great British Bake Off to launch live experience

Dr. Oetker to open pop-up Baking Boutique

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