Domino's offers up physical order button to fans

Pizza brand Domino's is to launch a socially-led competition for its fans, which will give them a chance to claim a limited-edition physical order button.

Users will simply push a button to order their favourite pizza
Users will simply push a button to order their favourite pizza

The Limited Edition Easy Order innovation will allow pizza lovers to order their meals by simply pressing a button. Domino’s has partnered with tech brand Flic to develop the innovation. 

The contraption is linked to a special app, which the person ordering uses to choose their favourite custom pizza and delivery address. Whenever the button is pressed, it sends these details onto Domino’s.

The first phase of buttons will be released in late November, with more to be rolled out in February. Additional competition details will be released in December.

Simon Wallis, sales and marketing director at Domino’s Pizza Group, said: "We know that our customers love innovation, which further improves the ease of ordering such as our Pizza Tracker. With this in mind we challenged our tech wizards to go a step further and create the one-stop Easy Order. 

"We’ve had a lot of fun creating the Easy Order and hope our customers will love it too."

More: Barclaycard teams with Lyle & Scott to create contactless payment jacket

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