He said: "Events have an important role to play in the local economy. Over the course of the last financial year SIV was responsible for fuelling an estimated £12 million back into the South Yorkshire’s business economy.
"My new role will be to continue to attract key business to Sheffield and maximise every opportunity to showcase the city and its venues as a top destination."
SIV chief executive Stever Brailey said: "Dom’s new role should enable us to focus on attracting more business and entertainment events."
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