Doing it for the Kidds at polo extravagansa

Agency Smyle created the Players Marquee Party at the Cartier International Polo day at the Guards Polo Club in Windsor

What was the party? The Players Marquee Party at the Cartier International Polo day, held at Guards Polo Club in Windsor and hosted by model Jodie Kidd and her brother Jack.

How was the party themed? A uniquely shaped Tentology structure was imported from Canada by The Amazing Tent Company to give the event a futuristic feel. Inside, revellers were treated to performances from pop star James Blunt and DJs Ebe and Georgie. Costumed characters supplied by Area 51 and awe-inspiring lighting and décor effects enhanced the futuristic theming both inside and out. The young, posh and loaded mixed with celebrities including Caprice, Lenny Kravitz and Orlando Bloom, plus corporate clients from the worlds of banking and investment. A barbecue and several drinks brand-sponsored bar areas provided the food and beverages as guests relaxed in the early evening sunshine before venturing inside for the night's entertainment. Illusionist Sav provided table magic.

Who was behind the party? Smyle, headed by Rick Stainton, was asked by Jack Kidd to create a £30-a-head party to compete with its £250-a-head rival hosted by club Chinawhite. Senior event manager Dominic Thomas-Smith and production director Matthew Margetson made up the Smyle event team, responsible for staging, marketing and ticketing the party. Sponsors included Vanilla Bar, Penthouse Club, Jemma Kidd make-up, Carpe Diem, Food Matters and Morelli Ice Cream.

What were the highlights? Securing James Blunt when the singer's debut album and single were at number one in the charts was a major coup for Smyle, as was attracting a star-studded line-up of guests that would otherwise have been at the Chinawhite party. The temporary structure formed an inspiring blank canvas for displays of light and the arena was packed for Blunt's performance with more than 3,000 guests. A key draw was a double-decker bus kitted out with PlayStations where party goers could pay to race each other, with proceeds going to the Red Cross London Bombing Foundation. In addition, the Gumball 3000 held its annual awards ceremony for its 2005 motor race and vehicles were on show outside. Guards Polo Club chief executive Charles Stisted described it as 'the best Players Marquee Party ever'.


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