The dog welfare charity has teamed up with London-based hotdog and champagne bar Bubbledogs to create a one-off menu. The venue's chef and co-owner, Sandia Chang, has worked alongside the Dogs Trust team to devise a canine-friendly hotdog, meanwhile signature dishes will be available for humans to devour.
The MicroChippy will be styled so as to represent a 1950s-style diner, complete with booths, dog bean bags and non-slip bowls. It will be situated within Printworks Kitchen in London's Clerkenwell.
Three 45-minute sittings will be available each day, at 12pm, 1pm, 2pm and 3pm, and bookings are essential. Tickets cost £12 and include a hotdog, side and beverage, with all proceeds from ticket sales to be donated to Dogs Trust.
The pop-up aims to raise awareness of the upcoming change in microchipping legislation, which will require that dog owners have their pets microchipped and their registered address kept up to date.
In other charity news, WaterAid has teamed up with Proximity London to launch its new Hope Locker, which offers consumers a new way to donate, and a new Gromit Unleased exhibition is set to launch in Bristol on Monday (1 February), with proceeds donated to children's charity The Grand Appeal.