The campaign, from 21 February to 28 March, was created by production company Whippet. The exhibition, which ran from 9 March to 1 April, also increased its online marketing with a webcam showing an overview of the show, and a competition in which people could upload their own redesigned space. The winner received a free home makeover.
New features at the event included a Madame Tussauds show home with waxworks in different rooms. Among these were Alan Titchmarsh in the garden and Tom Jones singing in the bathroom.