DMG’s TV ads bolster Ideal Home Show

DMG World Media debuted a TV advertising campaign to promote its 2007 Ideal Home Show so it could build the consumer profile of the three-week event before its 2008 centenary year.

DMG World Media debuted a TV advertising campaign to promote its 2007 Ideal Home Show so it could build the consumer profile of the three-week event before its 2008 centenary year.

The campaign, from 21 February to 28 March, was created by production company Whippet. The exhibition, which ran from 9 March to 1 April, also increased its online marketing with a webcam showing an overview of the show, and a competition in which people could upload their own redesigned space. The winner received a free home makeover.

New features at the event included a Madame Tussauds show home with waxworks in different rooms. Among these were Alan Titchmarsh in the garden and Tom Jones singing in the bathroom.


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