The electrical and telecoms retailer is launching the #ThereForMe social media campaign to highlight how everyone has tough times and thank those people who are there for us when we need them. The campaign kicks off today (10 October), on World Mental Health Day, with an event at the London Eye and County Hall.
From the 10-16 October, Dixons Carphone is encouraging people to have their photo taken with a specially designed #ThereForMe photo frame across 1,000 Carphone Warehouse and Currys PC World stores in the UK and Ireland. A website, www.thereforme.org has also been set up with furhter information on the campaign.
Dixons Carphone is a founding partner of Heads Together – a campaign spearheaded by The Duke and Duchess of Cambridge and Prince Harry, which aims to end stigma around mental health and change the conversation from fear and shame, to confidence and support.
Heads Together brings together eight UK charities which reflect the passions of the Duke and Duchess of Cambridge and Prince Harry, including Dixon Carphone’s charity partner of fifteen years, The Mix, which supports over two million young people each year through digital and helpline services.
Dixons Carphone group chief executive, Seb James, said: "Sadly we all experience tough times directly or indirectly at some point in our life, and although the catalyst may vary, the impact on our own mental health and those around us can be immense. As with everyone, mental wellbeing impacts my ability to be a good husband, father, son, friend and colleague, so I am delighted to be supporting Heads Together with our charity partner The Mix and raise awareness on World Mental Health Day."
The entire project, including the website, has been developed by agency Undercurrent.
Over the summer, electrical retailer Currys PC World teamed up with Dyson to create The Big Chill, a giant fan to cool down commuters at London Victoria train station.
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