Diary: Yeehaw ...
With the film remake of the, ahem, 'classic' TV show The Dukes of Hazzard out now, it only seemed right to send a London-based brand experience agent to America to join the Bullrun Rally, a week-long drive through seven states that takes in the Grand Canyon, Las Vegas and the Golden Gate Bridge. RPM account manager Sarah Kerry made like Daisy Duke and drove 3,000 miles in a Bentley Continental GT. Celebrities taking part included Ryan Dunn from Jackass and the Star Wars actor Hayden Christensen.
Kerry was sponsored by RPM's monthly Experience Fund, which offers staff
an opportunity to take part in once-in-a-lifetime experiences. Boss Hogg
would not approve.