Diary: A tenuous link?

Here's a cunning idea to confuse passers-by.

In conjunction with the Royal College of Art, agency Cunning installed sculptures of 10s in St Helen's Piazza, outside the Lloyds building last month to promote the new software from Sun Microsystems called Solaris 10. The '10aroundtown' campaign ran in areas of London where Sun's financial customers are based. Let's hope they understood the significance.


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