Marketing agency Raisley, has signed a sponsorship deal with
superbike rider Jamie Robinson. The 25-year-old is said to be one of the
most 'naturally gifted riders in the UK'.
With the company's name on Robinson's overalls and his Yamaha, there
will be plenty of exposure for Raisley with about 600,000 spectators at
each race plus live TV coverage.
If it's on the BBC it'll probably be the only sport they can show
Whereas if it's on Channel Five it's unlikely anyone will see it at
Robinson is attracting other sponsors, which gives Raisley an
opportunity to pitch for face-to-face and exhibition work. Let's hope
he's always on the podium spraying champagne rather than running off the
track spraying gravel.