Diary: Every month we uncover bizarre and eventful behaviour and the spillage of trade secrets

A red carpet that turns green ...

Estee Lauder 'spokesmodel' Elizabeth Hurley took a 130-metre walk through Harrods over Christmas. How do we know, Diary hears you cry? Well, apart from the fact that a restraining order won't let us within 130 metres of an A-list celebrity, the good people at Reeds Carpets rolled out that length of pink carpet for her and we all know that celebrities never deviate from the showbiz rug. Hurley was at Harrods to launch the new Estee Lauder counter and to sign the brand's Pink Ribbon Diary in support of Breast Cancer Awareness. In line with Reeds Carpets' policy to supply and install totally recyclable carpeting whenever possible, the pink runner was whipped up as soon as Hurley's heels had left and taken back to the company's recycling plant in Coventry.

Say cheese ...

Brand experience agency Impetus has launched an in-house training course for all 200 event managers on its staffing books - no great surprise there, in a sector that struggles to retain experienced staff. In fact we take our hats off to Impetus for insisting that event managers complete the course before they can lead campaigns. But one module made us laugh. As well as learning how to stand-build, motivate staff and keep within health and safety, delegates will also find out how to take a good photograph. If you could see some of the dross that passes across Diary's desk you'd know how important this module is.

Win when you're singing ...

Never ones to miss a photo opportunity, editor Mike Fletcher and Event's newly promoted deputy editor Claire Bond show it's never too early for a glass of wine at last month's NEC media day. The journos, pictured with NEC communications director Deborah Smith and industry tech-head turned media player James Latham, went on to sample the venue's new Choice menu and meet new NEC chairman Martin Angle. Vocalist and NEC PR manager Debbie Hodgson provided the entertainment. Diary hears she'll join talent show auditions at the Midlands venue this year and might even appear in front of Simon Cowell when The X-Factor comes to town - brave girl.

Whinny takes all ...

Hours after presenting Zara Phillips with the Sports Personality of the Year Award, Lord Coe delivered a keynote speech in Birmingham on achievement through sport. Pictured here alongside Advantage West Midlands chairman Nick Paul, NEC CEO Paul Thandi and Regional Sports Board chairman Rauf Mirza, Lord Coe avoided any mention of the most bizarre recipient of the BBC award since her mum, Princess Anne, won it in 1971.

Instead he focused on sports that won't be producing any British winners in 2007: the Davis Cup in Birmingham from 6-8 April and the European Athletics Indoor Championships.

Slots of money ...

Late last year, Event's editor covered a three-day festival in Manchester produced by agency RPM on behalf of Sky - and was jammy enough to win a four-day trip to Las Vegas at a Sky Vegas casino evening. Diary would like to thank Paul Charles at Virgin Atlantic for looking after our Ed when he took the trip just before Christmas. His luck did not desert him. In fact he took $200 out of a fruit machine in Vegas airport - the casinos didn't stand a chance.

I SHOULD BE SO LUCKY ...

Peter Tudor gets all the best jobs. Wembley Arena's general manager got to spend New Year's Eve with Kylie after she decided to add the date to her Showgirl Homecoming tour just three weeks in advance of the performance. It sold out within minutes, of course, as did her six other January dates. Her reward was the accolade for overtaking Madonna as the most popular female artiste to play the venue. Diary bets Madge now regrets her decision to stay in on New Year's Eve and watch the telly.

TRADE SECRETS - The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know ...

1. Which organiser is considering a complaint to the Advertising Standards Authority over magazine ads for a rival show?

2. Which caterer was forced to eject two guests from a Christmas party after discovering them having sex in the toilets?

3. Which show's feature area contains a covert rude message that only true industry experts would be able to recognise and decipher?

4. Which two industry powerbrokers kissed and made up at a recent Harvey Goldsmith charity fundraiser?


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