The store's wedding consultant Kate Smallwood even bagged a part. Actors such as The Office's Martin Freeman, who plays Matt, played couples pitted against each other in a bridal magazine contest for 'Most Original Wedding of the Year'. Smallwood played the assistant to the editor of the magazine, Confetti.
The script was completely improvised which must have taken the pressure off Smallwood to learn lines. She says: "Working on the film was a delight and I was able to use my experience in wedding planning to help the film develop."