DHL Inside Track wins Peugeot contract

DHL Inside Track has signed a three-year deal with Peugeot to deliver more than 200 corporate, dealer network and fleet events for the French car brand.


The automotive event specialist will be responsible for developing innovative and attention grabbing ideas for Peugeot's events, equipment and merchandise while adhering to its core branding.

"We're pleased to bring Inside Track on board to provide our event support," said Peugeot dealer marketing services manager Simon Tarrant. "Their creativity and knowledge of making events work in our sector was crucial to our decision to appoint them. We are particularly keen for them to develop innovative off the shelf events that dealers can adopt with ease to gain maximum results."

DHL Inside Track will leverage its considerable purchasing power to help minimise costs for dealers, and will be using the logistics capability of parent company, DHL, to deliver events throughout the UK and Northern Ireland.

"It's great to be working with Peugeot both at a corporate and dealer level," added DHL Inside Track event director Vicki Gentle. "With today's tougher trading conditions, creativity is playing a fundamental role in attracting customers and we are looking forward to using our experience to help Peugeot deliver inspired events to their local and national audiences."

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