Devries Slam will be responsible for creating a series of campaigns to raise awareness of the brand as well as its luxury offering pinpointing three core passion points - destination, food and drink and beauty and wellness.
With a fleet of award-winning ships, working alongside retained travel and leisure PR agency Siren Communications, Devries Slam will be looking to drive cultural relevance for Celebrity Cruises through a series of high-profile alignments with relevant brands and influencers.
Celebrity Cruises will focus on creating content around the brand's modern, luxury offering to attract consumers new to cruising and to educate the media. Content will be based on the launch of the indulgent on-board Canyon Ranch SpaClub at Sea, to wine tasting with the world wine tasting champion, Oz Clarke. The PR strategy will combine traditional channels and social media activity.
Toby Shaw, director of marketing and PR at Celebrity Cruises, said: "We were looking for an agency that can build on our positioning as a credible alternative to a premium land-based holiday, and work alongside our existing team.
"Devries Slam has already delivered a number of creative campaigns and we look forward to extending this partnership into 2015".
Helena Bloomer, managing director of Devries Slam, added: "Celebrity Cruises is a market leader and can offer guests unbeatable experiences and we are extremely excited to be working with the team to help strengthen their position as true leaders in modern luxury. Celebrity Cruises has a highly ambitious plan for the coming year and we are proud to have been chosen to help them realise their goals."
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