The agency, which produces brand experiences for clients such as Benefit Cosmetics and Diageo, told Event that Tabbinor will aim to extend clients’ campaign reach and engage target audiences across key social media platforms before, during and after experiential activity.
She will also help brands amplify their offline activity through digital channels and analyse the viral impact of each event.
Tabbinor will work with the agency’s existing social media team, working across clients such as Zippo, Monster, Hardys, Kumala and Echo Falls on their digital and social requirements. Additionally, she will also lead internal training programmes for staff.
Tabbinor joins from Lightmaker UK, where she project managed the design and technical development of websites for Royal Bank of Scotland, World Travel & Tourism Council and Professional Publishers’ Association. Prior to this, she worked with the likes of Heineken, 20th Century Fox and Onken as digital manager at Frank PR.
Helena Bloomer, managing director of Devries Slam, said: "We needed a highly skilled and experienced head of social media who could help co-create compelling content to drive deep engagement across social media channels. We continue to grow and invest in our integrated offering and Cait joining the team highlights this commitment.
"Cait’s proven track record and standout skillset will add huge value to current and future clients with best in class strategy and creativity."
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