Deliveroo to host 'roo-fuel' zone at Spirit Show

Online delivery service Deliveroo is hosting an interactive lounge area at the forthcoming Spirit Show, dubbed the Roo-Fuel zone.

Deliveroo: interactive games and food at the Spirit Show
Deliveroo: interactive games and food at the Spirit Show

Visitors will be able to stop by and sample snacks alongside the chance to play some larger than life games, to be in with a chance to win prizes from Deliveroo's drinks partners. Games include Roo-pong and foodie-themed buzz wire games. Deliveroo, which is one of the event's sponsors, will also be promoting its newly-launched alcohol delivery service. 

Harry Tyndall, head of alcohol supply at Deliveroo said: "We can’t wait to work with the Spirit Show! It’s going to be a great opportunity for alcohol lovers to experience their favourite drinks and we look forward to wining and dining guests."

Other brands activating at the show, which is taking place from 9-10 December at the Business Design Centre, include soft drinks brand Franklin & Sons, which will be presenting masterclasses focusing on how to recognise the key flavours in different gins and mathcing with the ideal tonic for the perfect G&T. 

London Cocktail Club will be hosting a Winter Wonderland-themed bar while World's Best Spirits and the Floating Rum Shack will also be running masterclass events. 

Deliveroo hosted a 'secret garden' earlier this year, a pop-up which celebrated the star of summer and gave visitors the chance to order food to be delivered to the garden. The brand also targeted students last month with an activation themed around food challenges

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