The centre-piece of the show will be a new Cycle Show Arena, featuring fashion shows, a street course to test trials riders and BMX riders, as well as interviews and Q&A sessions with professional cyclists.
The show takes place at Earls Court on the 9th October for trade and press and 10th to 12th for the public. The show organiser is Upper Street Events, headed by event director Andrew Brabazon.
Cycling has risen in popularity since Great Britain's all-conquering performances at this year's Beijing Olympics. Velodromes and cycle shops have noted increased interest in cycling since the seven gold medals won in August.