To inspire the nation to stay colourful, the pop up will include a schedule of diverse talks and a fitness class with well-known influencers. The event will focus on bringing colour and happiness into Londoners lives to support AEG being the guardians of colour, while offering an inviting space away from the hustle and bustle of the city.
The pop-up will be run over three days, from 15-17 March, in central London. On 15 March the public are invited to explore the importance of colour and positive thinking with commentator, artist and writer Ayishat Akanbi along with Clemmie Telford running a Q&A session on fashion identity and confidence throughout parenthood. To heat things up a Colour Clash HIIT class will be taking place for those wanting to get their adrenalin pumping, led by fitness enthusiast and Nike brand ambassador Chessie King.
Across 15 & 16 March, stylist and blogger, Kitty Cowell will be on hand for styling advice, helping the public add a splash of colour to a monochrome work wardrobe, with a chance for visitors to take part in their own personal photoshoot.
The new AEG premium laundry collection is lauching online at at Currys PC World stores nationwide. Last year, Currys PC World teamed up with Dyson to create The Big Chill, a giant fan to cool down commuters at London Victoria train station. AEG hosted culinary-themed sessions at last year's Taste of London food festival.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.