According to Cubo the deal reflects the group’s founding vision of offering clients a truly integrated offering and its growth ambitions.
Inkling will strengthen Cubo’s existing expertise in PR and social, as well as enabling the group to extend its reach into experiential.
All of the 16-strong Inkling team will move across to Cubo’s Rathbone Place headquarters, from its current Old Street location, however it will continue to operate as an autonomous unit with the group.
Co-founders of Inkling, Will Parkinson and David Proudlock will continue to head up the agency, whose clients include Bluewater, EA Games and Wagamama.
Managing director of Inkling Will Parkinson said: "Everything we do is designed to connect brands to communities to help them occupy and sustain a meaningful role within culture.
"Cubo’s approach to engagement really resonated with us and we’re looking forward to being able to offer our clients a broader mix of services as a result of the deal."
Kerry Simpson, CEO, Cubo Group, said: "Since our launch in 1995, we have been focused on bringing together experts in their specific fields to deliver truly integrated campaigns for clients.
"Inkling’s focus on giving brands a meaningful role within culture marries nicely with our philosophy, and we are looking forward to enhancing our offering with their experiential expertise."
More: Meet the team: Inkling
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.