Cubanisto reveals location for second House of Mask event

AB InBev brand Cubanisto will host its second immersive House of Mask party for 2015 at The Institute in Birmingham on 29 May.

Birmingham will host this year's second House of Mask by Cubanisto event on 29 May
Birmingham will host this year's second House of Mask by Cubanisto event on 29 May

The event will be headlined by house music DJs Prok & Fitch, and it will be complete with bespoke Cubanisto skull pieces designed by local street artists.

The first House of Mask by Cubanisto took place in London in April. The tour will travel to UK cities including Manchester and Liverpool, with London set to host the final Halloween-themed event in October.

Exact dates, locations and music talent for the remaining events are to be confirmed over the coming weeks and months. 

Cubanisto has enlisted independent live music business, Mama to help with the execution of each event.

Laura Salway, senior brand manager at Cubanisto, said: "House of Mask is about creating an experience that allows you to revel in the unexpected.

"We’re thrilled to be returning to Birmingham and continuing across the UK as attendees follow our signature mask through an immersive experience combining music, art and other standout festivities. It is set to be a really exciting night if last month’s event in London is anything to go by." 

The House of Mask concept was launched in London in 2014, and it later travelled to cities including Bristol, Manchester and Glasgow.

More: Longevity in House of Mask Cubanisto events, says brand manager

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