What crunch? Glam Show launches with £250,000 theming budget

Glam Show, a new beauty, fashion and lifestyle consumer event aimed at women, will launch this winter with a whopping quarter of a million pound theming budget.

Organised by Hot Sauce Productions, the two-day event will take place at Earls Court from 31 October to 1 November and hopes to attract around 50,000 affluent women.  

Earls Court is expected to be transformed into a jaw-dropping, glamorous women's retreat and party experience, incorporating seven feature areas. Each will be individually themed and will showcase expert advice, live interactive demonstrations and celebrity-hosted fashion shows.

"We recognised that shows for women have traditionally been built and styled along the lines of business to business trade shows with rows of exhibition stands, the only difference being that products for women were sold," said public relations and marketing manager Cindy Ryan.

"The Glam Show is different, it provides an exciting and dynamic experience that offers marketers a strong platform to reach the female audience."

The show will also be supported by a £1m national marketing campaign, including a national roadshow and reader competitions, along with celebrity and product profiles.

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