Crown stages Shanghai SAB Miller activity

Crown Business Communications produced a programme of event activity for global brewing giant SAB Miller in Shanghai recently.

Crown Business Communications produced a programme of event activity for global brewing giant SAB Miller in Shanghai recently. The three-day event in September saw the UK agency produce branded activity around a management conference for SAB Miller brands including Peroni, Miller Genuine Draft and Pilsner Urquell. An Italian-styled event for Peroni was held at Bar Rouge in the Bund district, complete with a gallery of Italian products by designers such as Versace and Gucci.

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