Crown recognised for Olympic work

Experiential marketing agency Crown is among the first companies to be officially recognised as a London 2012 supplier of event production services by the British Olympic Association.

Crown produced the Olympic volunteer events at Wembley Arena
Crown produced the Olympic volunteer events at Wembley Arena

Crown created and produced the volunteer orientation events for Locog, which ran between February and June 2012.

The agency designed a series of six mass-audience orientation events at Wembley Arena for 10,000 people. It delivered interactive events with bespoke multi-media content spanning all 14 functional areas of Locog, as well as live insight and exclusive content from a host of Olympic and Paralympic guests.

This was followed by a regional tour of the event to six cities hosting Games venues, delivering the same content with regional adaptations in theatres and venues for up to 900 people at a time.

Simon Hambley, director of live at Crown, said: "Being formally recognised for our contribution makes all the hard work even more rewarding and will help ensure our own personal legacy in terms of future business.

"Producing the ‘Games Maker’ orientation events has been an incredible journey from conception through to conclusion and one that has touched everyone in the agency."

Have you achieved official Olympic supplier recognition yet? Comment below or email us to let us know your story.

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