Pearson brings over 10 years event management experience working across a wide-range of industries including financial, automotive, entertainment and pharmaceutical. Pearson has held previous roles at a number of agencies, including TFI Group, Booke & Yas Management, Live Nation, TopTour and the Tokyu Agency.
Crown’s move into the pharmaceutical sector comes as the agency strengthens its team to compete in sectors where it says its capabilities in employee engagement, experiential, stakeholder and leadership communications support a gap in that market.
In addition, Paul Banham, who was a former head of business development is re-joining to lead the business development function at the agency. Banham previously worked at agencies including Grass Root and more recently has expanded his experience into areas including the application of event technologies, an area he will continue to focus on, with the aim of developing a strategic offer in this area.
Simon Hambley, director of Live at Crown says: "We’re pleased to welcome Jasper on board. His knowledge and expertise will complement a new offering within the pharmaceutical market, especially as our portfolio of clients continues to grow. Strengthening our team with exceptional talent is key to our growth. I’m also delighted that Paul is re-joining us. Paul has an in-depth knowledge of the sector and a mature approach to winning new clients.:
He added that these two roles are part of Crown's aim to remain 'at the top of the pile' in terms of the end result it delivers to its clients.
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